A blog is not just another platform to manage; it’s your platform.
It is a place where 15% of those who barely make money from YouTube, still manage to make a full time income.
In this post, I will give you research backed reasons, why a blog could be your best move this year.
2. Because you are the content creator!
You are a content creator and you want to make money online.
But your YouTube channel is not your business, it’s YouTube’s:
They own and control your audience, your visibility and your revenue stream.
Just as they would not build YouTube on your platform.
We should not build our platform on YouTube. YOUR Platform is your Business, the epi-center of your income streams.
Other platforms, including:
- Search Engines
- Video platforms
- Social Media
- Digital Marketplaces
- Merch Marketplaces
Their
ONLY
purposes
should
be:
- Publishing Content
- Monetizing content
- Boosting your visibility
- Sending audience back to you
And when that audience is on your platform,
you can build trust (Trust sells)
You can monetize your content AGAIN and AGAIN, and AGAIN..
As a content creator, you want to get the most out of everything you create, right?
- A video becomes a blog post with affiliate links.
- A blog post becomes a video earning ad revenue
- The video is made into shorts you can use for engagement & advertsing
- The blog post is made into social media posts making you reliable
- Then that same content is used to create a newsletter magnet
- Or maybe it IS a newsletter - nothing converts better than email.
- Some adjustments changes it into an impulse-buy digital product.
- Maybe there's some merch opportunity in it.
- And sponsorship deals, are worth more when you include blog posts.
I believe we could continue this for a while
My point is,
why bet on YouTube monetization alone, when you can earn so much more, by taking your content to your own platform, repurpose it, repost it and re-monetize it.
1. Because your blog speaks YouTube's love language
This headline may not sound like a reason to get a blog, but it actually is, I will show you in just a moment with some science facts.
I want to make this clear from the beginning. Your blog speaks YouTubes love language, which is… tadass… engagement.
Whether you get views, watchtime and subscribers from YouTube or from your blog—it counts the same on all fronts.
It goes like this:
- Visitors come to your blog from YouTube, from links and from Google
- They watch your videos
- That improves your YouTube metrics
- That increases your visibility on YouTube
- More views
- More money
It gets better.
Your blog visitors are more likely to watch videos longer, and more likely to subscribe to your channel. Why?
Check this out:
More Views!
These are views from an audience that was not looking for you on YouTube in the first place. You just reached a bigger part of your niche audience, their views help you do better ON YouTube!
Longer Watch Time
Viewers who find your videos through a blog are more likely to watch longer—boosting your watch time by 20–30%. Why?
Because when people invest time reading your content first, they’re already engaged and curious.
It’s behavioral psychology in action!
(Cognitive Load Theory: Sweller, J. (1988))
Real Fan Subscribers
Add a Subscribe to My Channel button (or five) to your blog posts.
People value what they’ve put effort into finding. That makes them more likely to subscribe compared to casual YouTube browsers.
It’s behavioral science faction. (I know, but I had to.)
(Effort Justification Effect: Aronson, E., & Mills, J. (1959))
I mentioned above sending audience from YouTube to your blog, because that is where your audience SHOULD be.
The rest of the reasons in this post, will convince your of that, completely.
2. Because of your competition
You pour your heart into your video, but right next to it is a 10-hour cat-compilation and a fitness guru promising abs in 6 days.
Your content is fighting for attention.
Your video may be Awesome-You-Ness. But YouTube? A chaos of compilations, unboxing, clickbait thumbnails and questionable advice.
And even worse,
great videos!
Why do they do that!?
While watching your video, their eyes skate around the screen, and if you fail to engage for a moment, another thumbnail or title might just be enough to pull them away.
Here is a fact straight from behavioral scientists:
“When faced with too many options, our brains short-circuit, and we often choose nothing.”
That is YouTube for you!
Too many options.
Instead, take your audience with you to your own platform, where you are in full control.
- Just your thumbnails and your titles.
- You choose what to highlight.
- You get to Guide their next action
On your blog, your visitors can focus and interact with content they enjoy, at their own pace.
It could look like this..
(or not, the point is simplicity, a familiar design and just you.)
You have to get away from the competition and taking your audience with you, is exactly how you should be using the platforms, that you don’t own.
Let’s talk more about owning your platform and being in charge, of what happens to you.
3. Because it's a trap
You put a borderline ridiculous number of hours into your channel. But it’s all out of your control.
Your success, your audience and your income, it’s all at the mercy of someone else.
The just-YouTube trap
It’s tempting to focus only on YouTube. The audience is there, and it feels like the fastest path to success. But it’s a trap.
- It's not your business, it’s YouTube’s: At the end of the day, YouTube owns your channel, your content’s visibility, and even your revenue stream.
- The Algorithm Rules All: One tweak, and your audience might never see your latest video, no matter how hard you worked on it.
- Demonetization is a Constant Threat: Say the wrong word, use the wrong music, or just get flagged unfairly, and your income vanishes overnight.
- Ad Revenue Isn’t Reliable: Ad blockers, YouTube Premium, and fluctuating ad rates mean the money you’re counting on might not be there next month.
- You’re Competing With Everyone: On YouTube, you’re fighting for attention against millions of creators—and the algorithm is always favoring someone else.
- No Control Over Presentation: You can’t design how your videos are displayed, where they’re promoted, or how your audience engages with them. YouTube decides.
- Limited Monetization Options: Outside of ads and sponsored content, your ability to sell products, courses, or services is restricted.
- No Direct Access to Your Audience: YouTube owns your subscriber list. If your account gets suspended or hacked, you lose access to your entire audience.
- No Longevity for Your Content: Unless you manage to get search rankings, Videos have a short shelf life on YouTube. Once they fall out of the algorithm’s favor, they’re as good as buried.
- You’re at the Mercy of Trends: If your content type falls out of favor, you’ll struggle to stay relevant—no matter how good your videos are.
- No Guarantee of Future Stability: YouTube can change its terms, policies, or even its business model, leaving you scrambling to adapt.
- Burnout is Real: Relying entirely on YouTube often means constant pressure to churn out content, which can be exhausting.
- Limited Branding Opportunities: Your channel has to fit into YouTube’s framework, making it harder to create a unique brand experience.
What Control Really Looks Like
A blog is essential for strategy and real connection. Here are some of the important things you can DO with a blog that YouTube does not allow:
- With a blog, you can design exactly how people move through your world.
- Show related posts and videos
- Add subscribe buttons in the content
- Sell whatever you want, where it converts best
- Encourage comments and discussions on your terms
- Add newsletter signup forms
And so much more.
The Brutal Reality of YouTube
I am sure you already know this, but let’s just face it, and then move on to the next reason, why you need a place to call home.
Here it is:
The Brutal Reality of YouTube
Ad Revenue
Ad blockers, YouTube Premium, cheap ad rates… the value of your 55% cut is shrinking fast.
Demonetization
Algorithm-Chaos
Zero ownership
Taking control of your platform means steering your content and your income, toward stability.
Make sure to get a WordPress blog with WordPress hosting. Because it means you own it, you make the rules and no algorithms decide your fate. For more details check out my Creator Resource Collection
4. Make more money
You don't need more content, you need more ways to monetize it
Listen to this:
For every 100 YouTubers:
3 earn a full time living
31 earn a part-time living
68 earn less than a $1,000 USD/year
Source: The Times, The Observer & Explodingtopics.com
Even if that sounds doable.. even if it sounds like enough money..
Should you trust someone else’s business, with all of your online income?
Here comes the good news:
15% of struggeling YouTubers still make a full time living as creators, because they branch out.
Blogs are more profitable
It is not just, that you can do more to make money, for most niches and most strategies, blogs and Email lists are much more profitable.
Behavioral Insight
People trust recommendations more when they feel connected to the recommender. Blogs, with their personal tone and detailed content, mimic advice from a friend, making them conversion magnets.
A blog isn’t just a nice-to-have—it’s a smart, strategic way to grow your income. Whether you’re selling your own products, earning from ads, or diving into affiliate marketing, blogs give you the tools and freedom to monetize on your own terms.
Blogs Monetize Better Than YouTube
When someone lands on a blog, they’re in problem-solving mode—ready to read, research, and decide. On YouTube or social media, people are mostly in entertainment mode and may not be primed to act.
This shift in mindset is what behavioral economists call “decision readiness.” Blogs meet your audience where they’re ready to buy, offering a structured, distraction-free path to action.
videos multiply blog profits
Even if you do not make a lot of money – or any – on YouTube right now, your videos have tons of value, for your future income on other platforms.
Why Blogs Can Out-Earn YouTube
Think about the vibe on YouTube or Instagram—it’s distraction city. A viewer is halfway through your video pitch when, boom, a dancing cat snatches their attention. (I’d stop for a dancing cat.)
But blogs? They’re like a cozy coffee shop on a rainy afternoon. Readers show up calm, focused, and ready to dive into what you’ve got to say.
This focus primes them to take action, whether that’s clicking an affiliate link, signing up for a course, or buying your product.
- Reader Focus: Unlike social media, where attention spans are fleeting, blog readers are intentional and ready to take action.
- Content Longevity: Blog posts live forever, driving traffic and income long after you’ve published them.
- Complete Control: You dictate the user experience, from ad placements to sales funnels, without interference from platform algorithms.
Blog Monetization
Let’s dig into why blogs offer an all-you-can-earn buffet of income streams:
1. Affiliate Marketing
Blog readers aren’t just watching; they’re learning. You can seamlessly weave affiliate links into tutorials, reviews, and how-to guides, setting the stage for higher conversions.
Blogs are perfect for affiliate marketing because they allow you to provide in-depth context around the products or services you recommend.
- Why It Works: Blog readers are actively searching for solutions, so they’re more likely to click on your affiliate links when your content is detailed and helpful.
- How It Pays: Earn a commission every time someone clicks your link and makes a purchase.
- Example: Write a review, tutorial, or “Top 10” list that naturally incorporates affiliate products.
💡 Affiliate blogs can see conversion rates 4x higher than YouTube links (HubSpot).
Example: A travel vlogger could post “The Best Travel Backpacks for 2024” with affiliate links embedded in a detailed review.
Affiliate marketing has made businesses millions and ordinary people millionaires.
2. Digital Products
E-books, courses, templates—you name it. Blogs give you the space to showcase these products without sharing profits with a platform.
Example: A food YouTuber could sell a “15-Minute Dinner Guide” as a downloadable PDF, with checkout handled directly on their blog.
Unlike YouTube, where platforms take a cut of your earnings, your blog gives you complete control over selling your own products.
- Ideas to Sell:
- E-books
- Printable templates
- Online courses
- Exclusive video tutorials
- Why It Works: Blog readers are already engaging deeply with your content, making them more likely to invest in your offerings.
Example: A fitness blogger could create a downloadable “Meal Prep Planner” or a course on designing beginner-friendly workout routines.
3. Ad Revenue
Unlike YouTube, where ads are out of your control, blogs let you choose partners and placements. Ads become part of your strategy, not random interruptions.
Blogs allow you to earn through ads displayed on your site, and the best part is—you control it.
- Options:
- Partner with ad networks like Google AdSense or Mediavine.
- Directly collaborate with brands for higher-paying ad placements.
- Why It’s Better: Blog ads don’t interrupt your content like YouTube ads. Plus, you can decide where and how ads appear for a better user experience.
4. Memberships and Subscriptions
Offer exclusive content—premium guides, private videos, or behind-the-scenes peeks—to superfans through a membership area on your blog.
Your blog can host exclusive, members-only content for superfans willing to pay for premium perks.
- What to Offer:
- Exclusive blog posts or e-newsletters
- Behind-the-scenes content
- Access to private webinars or Q&A sessions
- Why It’s Effective: Members feel like they’re part of an exclusive club, fostering loyalty and consistent income.
5. Sponsored Blog Posts
Brands love blogs because posts rank on Google and keep delivering traffic long after an Instagram story has expired. A single sponsored post can pay big, with lasting results.
Blogs are a favorite for brands looking for long-lasting content. A well-written sponsored post can stay relevant and drive sales for years.
- How It Works: Partner with brands to write posts promoting their products or services.
- Why Brands Love It: Blog content is searchable and evergreen, meaning it stays visible longer than fleeting social media campaigns.
6. Create a resource page
Turn your blog into a go-to resource for your niche by offering guides, tools, or curated content libraries.
- Examples:
- Curate lists of recommended tools with affiliate links.
- Create “How-To” resource pages with links to paid courses, apps, or services.
- Why It Works: You position yourself as an expert, which builds trust and boosts conversions.
Real-Life Win: A Fitness Creator’s Example
Let’s say you’re a fitness YouTuber. On YouTube, you casually mention your favorite supplements and a link to your fitness course. That’s nice, but on your blog, you write a post titled:
“Top 5 Supplements for Beginner Workouts (And Why They Work).”
You include in-depth explanations, testimonials, and affiliate links to each product. By the time your reader finishes, they’re informed, confident, and clicking “Add to Cart.”
Real-Life Example of the difference between video and blog monetization (eg for affiliate links, maybe add a comment like this for each type)
Scenario: You’re a tech YouTuber reviewing cameras.
On YouTube: You briefly mention an affiliate link in your video description.
On Your Blog: You write a detailed, evergreen post comparing the top 5 cameras for creators, including specs, user feedback, and why your pick stands out.
Result: Your blog post becomes a trusted resource, driving consistent clicks and conversions over time.
Supporting Stats
| Source | Insight |
|---|---|
| Neil Patel | Blogs see 2-3x higher affiliate link conversion rates than videos. |
| Campaign Monitor | Education niches report 3x higher affiliate sales via blogs. |
| Statista | Blogs account for 38% of affiliate-driven purchases, compared to YouTube’s 15%. |
5. Unlock 3.5 Billion Searches Blog + YouTube = SEO Power Move
Reach your audience - all of them!
The views, watchtime and subscribers you gain from your blog – are not the same part of your niche audience that find you directly on YouTube, these are people who wants to skim text content before deciding on the video, – and then, they’re very engaged.
When it comes to visibility, YouTube is good, but a blog gives you the ultimate SEO advantage. Why? It allows you to dominate Google’s 3.5 billion daily searches, compared to YouTube’s 3 billion monthly searches.
By pairing your YouTube channel with a blog, you’re setting yourself up for double the traffic, double the audience, and way more money.
Adding videos to your blog isn’t just nice—it’s essential.
Google ranks blogs with videos significantly higher because they:
Why Blogs Give You the SEO Upper Hand
With a blog, you’ve got full control over SEO. You can target specific keywords, structure content to answer common questions, and leverage backlinks—all things YouTube doesn’t let you do as easily.
And here’s the kicker: Google LOVES blogs with videos embedded in them. That’s like putting your content on SEO steroids.
- Attract readers looking for detailed content.
- Keep people engaged longer, which improves your rankings.
- Earn backlinks, which signal credibility to search engines.
By combining a blog with your YouTube channel, you’re opening the floodgates to a bigger audience, more subscribers, and more cash flow.
| Statistic | Why It Matters |
|---|---|
| Google processes 3.5 billion searches daily | Massive opportunity for visibility. |
| Blogs with videos are 53x more likely to rank | Combining formats is an SEO powerhouse. |
| Blog posts with videos get 2x the engagement | Readers stay longer, boosting your ranking. |
Here’s a quick breakdown of the benefits:
| Feature | YouTube | Blog |
|---|---|---|
| Keyword Targeting | Limited to titles, tags, and descriptions | Full control with detailed, long-tail keywords |
| Backlink Opportunities | Low | High (blogs are backlink magnets!) |
| Engagement Metrics | Video watch time | Read time + embedded video view time |
| Ranking Factors | YouTube search algorithm | Google’s powerful SEO algorithms |
Legal Advice and Financial Services
Technology News and Research
Home Improvement and DIY
Entertainment and Gaming
Beauty and Fashion
Food and Cooking
Fitness and Workout
Health & Medical content
Educational Content (learning skills)
Why People Click on Blogs
Why People Love Blogs
People crave information. They want to feel informed before making a decision—this is called information bias. A blog taps into this by offering detailed answers, tutorials, or insights, all while seamlessly guiding readers to your YouTube videos.
Imagine seeing a headline like:
“5 Simple Ways to [Your Niche Goal] (With Step-by-Step Video Guides)”
You’d click, right? That’s the magic of combining written content with video.
Real-World Example: Turning SEO Into Traffic
Let’s say you’re a travel vlogger. You upload a video about “The Top 5 Hidden Gems in Italy.”
Without a blog, you’re relying on YouTube’s search and suggestion algorithms. But with a blog, you can write a post like:
“Ultimate Guide to Italy’s Hidden Gems: Photos, Tips, and Videos.”
In this post, you:
- Embed your video.
- Add Google-friendly keywords (like “best places to visit in Italy”).
- Offer additional tips or itineraries.
This strategy brings in search traffic from Google while funneling readers straight to your video.
Eye-Opening Stats:
- Google processes 40,000 searches every second. That’s 3.5 billion daily!
- Blogs with embedded videos are 53x more likely to rank on Google’s first page.
- Blog posts with videos get 2x the engagement of text-only content.
6. Become the Go-To Expert in Your Niche
Blogging is like holding a megaphone that screams,
“I know my stuff—and I’ve got the receipts to prove it!”
It positions you as an expert in your niche while creating trust with your audience.
Here’s why blogging is your authority-building superpower:
| Factor | Why It Matters |
|---|---|
| Trust | Detailed, well-researched posts show you’re in it for the long haul, not just quick likes. |
| Authority | Organized, professional-looking blogs tap into the “halo effect”—we trust what looks polished and credible. |
| Connection | Your blog gives you space to write in your personal voice, sprinkling in quirks and humor that connect with your audience. |
The Tea on Trust and Expertise
- Trust When your blog dives deeper than a quick 10-minute video, your audience feels valued. They know you’re genuinely invested in helping them.
- Authority According the consistency effect, showing up consistently across platforms (like YouTube and your blog) makes you a reliable expert in your field.
- Connection Blogs let your personality shine—casual tone, relatable stories, and, yes, even funny cat anecdotes. The result? Your readers feel like they know you, making them more likely to trust and stick with you.
How a Blog Elevates Your Brand
Think of your blog as the backbone of your authority:
- Searchable Expertise: Your audience can bookmark, skim, and revisit posts, solidifying their trust in your knowledge.
- Cross-Platform Power: By consistently appearing on YouTube and your blog, you strengthen your brand’s presence.
- Relationship Building: Blogging isn’t just about content—it’s about creating a home base where your audience feels connected and supported.
PRO Tip!
Treat your blog like your personal library of expertise.
Every post reinforces the idea that you’re the go-to person in your niche, which opens doors to monetization, partnerships, and a loyal fanbase.
In short?
A blog is the foundation of your authority.
7. Build a Loyal Email List
Even more importantly,
from your blog you have a better chance at getting them to sign up to your e-mail list.
YouTube comments and likes? —They’re not worth one single e-mail subscriber!
I will back that up with money reasons, later in this post.
The essence for now:
Why is she talking about email lists all of a sudden?
Because we are talking about getting a blog, and a blog is the perfect place to gather email subscribers. How do you reach your audience now, with notifications right? I will be real with you—if all of social media ghosts you tomorrow, your email list will still text you, ‘You up?’
Reach
There’s no algorithm blocking or limiting how many people see it.
Loyalty
Subscribers feel more connected and valued.
Action
Email consistently has a higher click-through rate
Monetization
Emails have a much higher purchase rate.
Community
Your email list is a community that belongs to you.
Let’s be real: your followers adore you, but they’re also humans navigating a sea of cat videos, true crime binges, and “must-try” recipes.
Here’s the problem:
You post a new video. YouTube sends out a notification.
And then…
Poof!
YouTube notifications yell from the parking lot, Emails knock on your front door with cupcakes.
| The Challenge | The Solution |
|---|---|
| YouTube notifications get ignored. | Use a blog and email list to send personalized updates straight to your fans. |
| You’re at the mercy of algorithms. | An email list ensures your content reaches your audience, even when YouTube doesn’t. |
| Fans are distracted by other content. | Emails keep your content top-of-mind, building a loyal, engaged community outside of YouTube’s ecosystem. |
But what if you could cut through the noise and speak directly to your audience?
Enter your blog
—and its sidekick,
the email list.
Together, they’re your power duo for staying connected, no matter what’s trending.
Why You Need a Direct Line to Your Audience
- 40x More Effective: Emails are 40 times more effective at acquiring new customers than social media. (McKinsey & Company)
- Behavioral Psychology Perk: People respond better to personalized communication. A friendly email feels special compared to a generic notification lost in the crowd.
| Feature | YouTube Notifications | Blog + Email List |
|---|---|---|
| Algorithm Dependence | High—your reach is unpredictable. | Low—you control who gets your updates. |
| Personalization | Generic notifications. | Customized emails that speak directly to your audience. |
| Longevity | Short-lived; buried in feeds. | Evergreen content that stays accessible. |
| Engagement | Passive clicks, if any. | Active, intentional engagement. |
8. Get more from your Social Media effort
Social media and YouTube are great, but together, they’re even better when paired with a blog.
Think of it as a powerful triad. Social media grabs attention, YouTube delivers content, and your blog builds deeper connection and trust.
By driving social media followers to your blog, you’re not relying on algorithms alone. You get direct access to your audience and can offer exclusive content, valuable resources, and personalized updates that social media and YouTube can’t.
How to Promote Your Blog on Social Media
Respond to every comment or DM—it’s called social media for a reason.
Ask questions or create polls to encourage interaction:
“What’s your biggest struggle with blogging? Let’s chat 👇”
Snackify Your Blog Content
Take juicy snippets from your blog—key points, fun quotes, or surprising stats—and turn them into quick, eye-catching posts.
- Add bold visuals like infographics, GIFs, or short videos.
- Use captions that hook people instantly: “Struggling with YouTube growth? Here’s the secret 👇”
Match the Platform’s Style
Each social platform has its vibe—so play along.
- Instagram: Share a behind-the-scenes Reel or carousel post with tips from your blog.
- TikTok: Make a 15-second explainer or trend-inspired skit tied to your content.
- Twitter: Post a quick poll, fun fact, or thread with insights.
- Pinterest: Create eye-catching pins that link directly to your blog.
Build Engagement
- Respond to every comment or DM—it’s called social media for a reason.
- Behavioral Psychology Perk: People respond better to personalized communication. A friendly email feels special compared to a generic notification lost in the crowd.
Best Practices for Your Blog on Social Media
| Tip | Why It Works |
|---|---|
| Consistency is Key | A regular posting schedule keeps your audience engaged and coming back for more. |
| Hashtags Matter | Use trending and niche hashtags to increase your reach—think #BlogLife or #ContentCreators. |
| Start with a Hook | The first line of your post should stop the scroll—make it bold, intriguing, or funny. |
| Clear Call-to-Action | Always guide your audience: “Read more here 👉 [link].” |
| Repurpose Like a Pro | One blog = multiple social posts. Stretch that content further! |
Make It Fun: Show Your Personality
- Humor: Share relatable memes or funny moments. Example: “Trying to blog and not procrastinate? Same. Here’s how I’m fixing it 👉 [link].”
- Stories: Share personal wins, behind-the-scenes struggles, or lessons learned.
- Animals: Got a cat, dog, or even a pet cactus? Feature them! Everyone loves a furry (or spiky) friend.
Statistics to Inspire You
| Fact | Source |
|---|---|
| Social media drives 31% of all referral traffic. | Shareaholic |
| Posts with images or videos get 2.3x more engagement. | BuzzSumo |
| 91% of bloggers use social media to promote content. | Orbit Media |
Social media is about the people! Not about your business. Provide for the people and the people will provide you.
9. the Blog-YouTube Ecosystem
Your blog and YouTube channel should work together.
By interlinking your content, you create a seamless experience for your audience.
Reference your YouTube videos in your blog posts and vice versa, encouraging followers to engage with all your content.
This strategy enhances user experience and increases viewership.
Creating a Content Ecosystem #1
Alright, let’s talk ecosystems. Not the National Geographic kind with lions and gazelles (although, fun fact, your blog and YouTube channel should play nice like that). We’re talking about a content ecosystem—a magical little setup where your blog and YouTube channel feed off each other like PB&J. Or chips and guac. You get the idea.
Here’s the deal: by interlinking your content—shouting out your YouTube videos in blog posts and vice versa—you create a seamless, binge-worthy experience for your audience. Not only does this keep them glued to your world, but it also doubles the chances they’ll stumble upon your stuff, whether they’re Googling at 2 AM or scrolling through YouTube on their lunch break.
Why This Works (With a Sprinkle of Science)
Behavioral psychology has your back on this one. There’s a little thing called the “mere-exposure effect”—the idea that the more someone encounters your content, the more they like (and trust) you. By strategically linking your blog and YouTube, you’re popping up everywhere your audience looks, making your brand feel like an old friend instead of a random stranger on the internet.
Think about it: if someone lands on your blog post and loves what they read, why wouldn’t they click on the embedded YouTube video for a deeper dive? And when your video viewers see a link to “Read the full guide on my blog,” they’ll hop over to binge on your words. It’s the perfect content boomerang.
Example: A Seamless Experience in Action
Let’s say you’ve got a YouTube channel about DIY woodworking. You post a video titled, “How to Build a Floating Bookshelf.” In your blog, you write a companion post, “Top 10 Tools Every DIY Woodworker Needs.”
- On your blog, you embed your YouTube video, so readers can watch the tutorial without leaving the page.
- In your YouTube description, you add a link back to your blog, inviting viewers to check out the full tool list with your recommendations.
Boom. You just created a loop. Your audience doesn’t just watch—they click, read, subscribe, and buy the tools you’re promoting (affiliate link, anyone?).
Key Stats to Know
- 68% of online experiences begin with a search engine. Blogs give your content a home in those results where videos alone can’t always compete.
- Users who consume multiple formats (video + blog posts) are more likely to convert by 30%, whether that’s subscribing, buying, or signing up for your email list.
- Internal linking (like linking your blog and YouTube channel) can improve page views by up to 40%—that’s like turning one viewer into two!
Quick Q&A
Q: What if I don’t know what to write about in my blog?
A: Start by expanding on your videos! Write tutorials, lists, or “behind-the-scenes” stories that complement your content. You already have the ideas—it’s just a new format.
Q: How do I keep my audience engaged across platforms?
A: Tease! Post snippets of your blog post in your video description and vice versa. Use curiosity to pull people between the two.
Action Step
- Pick your top three YouTube videos that are driving traffic.
- Write blog posts that complement those videos (think: deeper dives, lists, or extra resources).
- Add your YouTube links to those posts and drop the blog links in the YouTube descriptions.
- Watch the magic happen as your audience starts bingeing your content from every angle.
Tips for Best Practices
- Embed, Embed, Embed: Make it easy for your audience. Embed your YouTube videos directly into blog posts, so they don’t have to leave the page.
- Cross-Promote on Socials: Share both the video and blog post on your social channels with captions like, “Love this tutorial? Check out the blog for even more tips!”
- Add a Call-to-Action: Always remind your audience to check out the other platform (e.g., “Read more on the blog!” or “Watch the tutorial here!”).
Creating a content ecosystem isn’t just about linking your blog and YouTube—it’s about building an interconnected world where your audience feels like they’re part of something bigger. And the best part? It keeps them coming back, whether they’re team video or team blog.
Let’s face it—every lion needs a pride, and every YouTuber needs a blog. Keep your ecosystem thriving, and watch your content empire grow. 🌱
Build a Content Ecosystem That Makes You Unstoppable #2
Imagine this: Your blog is the anchor of your online empire, and your YouTube channel is the bright neon sign drawing people to it. Together, they create a self-sustaining content ecosystem that does more than just get clicks—it builds financial stability, expands your reach, and keeps fans hooked. Without this powerhouse duo, you’re leaving money, viewers, and opportunities on the table.
Why This Is Non-Negotiable for Success
Let’s talk psychology for a second. People are drawn to familiarity and convenience—it’s called the mere-exposure effect. The more someone interacts with your content, the more they like, trust, and (most importantly) spend on you. A blog isn’t just a content upgrade; it’s how you supercharge this exposure across platforms.
Here’s the kicker: A blog lets you do things YouTube can’t, like:
- Breaking down complex topics with detailed explanations.
- Embedding email sign-ups, product links, or affiliate content right where your audience needs them.
- Offering direct downloads (guides, templates, freebies) that are impossible to deliver effectively via YouTube.
These extras not only boost your audience’s trust but create financial opportunities that YouTube alone can’t deliver.
Examples: How Blogs + YouTube Create the Ultimate Dynamic Duo
- The Recipe Blogger: Let’s say you’re a cooking YouTuber. Sure, people love watching your videos, but when it’s time to actually cook? They need the written recipe. Your blog becomes their go-to, linking back to the videos for visuals. Bonus: Add affiliate links to your kitchen tools, turning those clicks into passive income.
- The Fitness Coach: Maybe your YouTube channel is all about workout routines. Your blog can feature detailed breakdowns of each exercise, printable schedules, and a mailing list for updates. Now, you’ve turned casual viewers into a paying audience buying your personalized fitness guides.
Key Statistics
- Websites with a blog see 55% more traffic than those without, according to HubSpot.
- 70% of consumers prefer to learn about a business through an article over an ad (Source: DemandMetric).
- Marketers who prioritize blogging are 13x more likely to achieve a positive ROI.
Best Practices for Building Your Content Ecosystem
- Interlink Everything: Mention and embed your YouTube videos in blog posts, and link blog posts in your video descriptions. Create a circular content loop that keeps people engaged with all your content.
- Offer Exclusive Perks: Use your blog to host downloadable resources or offer sneak peeks of upcoming videos.
- Leverage Analytics: Use tools like Google Analytics to see how readers find your blog, then replicate that success on YouTube—and vice versa.
Quick Q&A
Q: Can’t I just stick with YouTube?
A: Sure, if you’re okay with leaving money and opportunities behind. YouTube alone doesn’t let you grow an email list, sell directly to fans, or offer the kind of evergreen content that blogs provide.
Q: Do I need to blog about every video?
A: Not at all! Focus on turning your most popular or in-depth videos into companion blog posts to maximize their impact.
Action Step: Start Building Your Ecosystem Today
Pick one of your top-performing YouTube videos and turn it into a blog post. Include a detailed breakdown of the video, links to other related posts, and a call-to-action that encourages readers to watch more videos or download something exclusive.
Quick Tip:
“Think of your blog as a tree: YouTube videos are the branches that bring people in, but the blog is the sturdy trunk holding it all together.”
This isn’t just a cool strategy—it’s a necessity. A blog isn’t “extra,” it’s how you secure financial stability, grow beyond the algorithm’s grip, and keep your audience engaged in ways YouTube alone never could. Together, your blog and channel create an ecosystem where you’re in control—and that’s the key to long-term success.
10. Build a Powerful CreatorBrand
Storytelling is at the heart of effective branding.
A blog gives you the opportunity to share your journey, challenges, and successes, creating a personal connection with your audience.
When people feel connected to your story, they’re more likely to become loyal followers who support your brand.
Sharing your unique experiences and lessons learned can inspire others and make your content more relatable.
Marketing is no longer about the stuff you make, but about the stories you tell.
Reason #10: A Blog Is the Backbone of Your Creator Brand
You might be thinking, “I already have a brand! My YouTube channel is me! Why do I need a blog?” Fair point. But here’s the thing: while YouTube is fantastic for showing who you are on camera, it’s not so great at giving your brand the depth, consistency, and reach it needs to become an empire.
A blog is where your creator brand goes from a catchy tagline to a powerhouse presence across platforms. It’s where you control the narrative, build trust, and create a seamless “content ecosystem” that not only grows your audience but keeps them engaged across multiple channels. Think of it as your HQ—your home base in the wild, unpredictable internet jungle.
Why This Matters for Financial Stability and Success
Let’s get real: if you’re relying on YouTube alone, you’re playing on shaky ground. Algorithms change, ad revenue fluctuates, and one slip-up in content strategy can throw your earnings into a tailspin. But when you use a blog to anchor your creator brand, you’re building something that lasts.
Here’s how:
- Consistency Across Platforms: A blog ties together your YouTube channel, social media, and any other platforms into a cohesive, professional brand. It’s like the glue that makes everything stick.
- Monetization Magic: Blogs are a unique place to monetize in ways YouTube doesn’t allow. Affiliate links, email marketing, sponsored posts, and even digital products all thrive on a blog.
- Embedding Videos for Better Engagement: When you embed your YouTube videos on your blog, you’re giving them a second chance to shine. Bonus? Visitors are more likely to stay on your site longer, boosting both engagement and ad revenue metrics.
- Driving Traffic to Your Content Ecosystem: Social media and email campaigns pointing to your blog bring in new audiences who might never have found your YouTube channel. Once they’re on your blog, they’re one click away from your videos, merch, or courses.
This all adds up to one thing: long-term stability. Your blog isn’t just an accessory to your brand; it’s the foundation that keeps everything else standing tall.
Behavioral Psychology Insight
People crave consistency. Studies show that humans are more likely to trust and invest in brands that deliver a unified experience across platforms. When your audience sees the same values, tone, and story on your blog as they do on your YouTube channel, it builds loyalty.
And loyal fans? They’re not just casual viewers—they’re the ones who buy your merch, sign up for your courses, and share your content with their friends. A blog reinforces that trust, making your audience feel like they know you.
Quick Q&A
Q: Isn’t my YouTube channel enough to tell my story?
A: Not quite. YouTube shows your personality, but a blog gives depth. It’s where you can dive into behind-the-scenes stories, personal insights, and lessons that don’t always fit in a 10-minute video.
Q: Can’t I just use social media instead of a blog?
A: Social media is great for quick updates, but it’s fleeting. Your blog is permanent. It’s where your content lives forever and stays searchable on Google.
Action Step
Start small: Take your most-watched video and turn it into a blog post. Add your unique spin with behind-the-scenes details, lessons learned, and links to other relevant content. Then share it across your platforms to drive traffic to your blog and your video.
Best Practices for Building a Creator Brand Through Your Blog
- Tie Everything Together: Link your blog posts to relevant YouTube videos and vice versa.
- Share Your Journey: Post about your wins, struggles, and lessons—your audience loves authenticity.
- Be Consistent: Use the same voice and tone across your blog and YouTube channel.
- Leverage Email: Build an email list through your blog to stay connected with your audience.
Key Statistics
- Websites with embedded videos can increase average user time on page by 88% (Forbes).
- Blogs generate 67% more leads than businesses that don’t blog (HubSpot).
- Brands that tell consistent stories across platforms have 23x more impact on purchase decisions (Lucidpress).
Soundbite:
“A blog isn’t just a website—it’s the safety net, spotlight, and megaphone your creator brand needs to thrive.”
Click to Tweet!
So, do YOU need a blog?
Not every YouTuber might need a blog, but educational creators can greatly benefit from it.
If your content revolves around teaching, sharing knowledge, or providing in-depth tutorials, a blog can amplify your reach and revenue.
Consider starting a blog if you’re in niches like personal finance, health and wellness, technology, DIY, or any field where detailed written content can enhance your offerings.
What Kind of YouTubers Should Get a Blog?
Not every YouTuber needs a blog, but let’s be honest: a lot of you are missing out on something big. If your content revolves around teaching, sharing knowledge, or breaking down complicated topics into snackable pieces (like how to finally fold a fitted sheet without losing your mind), then a blog isn’t just a good idea—it’s your new secret weapon.
Why Educational Creators Should Be All Over This
Think about it. If you’re the kind of creator who dives into personal finance tips, tech tutorials, or DIY hacks, chances are, your audience loves actionable advice. But here’s the kicker: not everyone learns the same way. Behavioral psychology tells us that while 65% of people are visual learners, a significant chunk of your audience processes information better by reading or interacting with written content.
That’s where your blog swoops in like a superhero. It gives your viewers a second way to consume your content—whether they’re skimming during their lunch break or diving deep with a cup of coffee in hand. Plus, a blog allows you to explore topics in more depth than your 10-minute video runtime ever could.
The Research: Why Blogging Works for Educational Creators
Search Engines Love Blogs:
Fun fact: Google processes over 8.5 billion searches per day, and most of them aren’t looking for videos—they’re looking for answers. Blogs let you capture a piece of that pie by covering topics your audience is already searching for.- A HubSpot study found that companies and creators who blog regularly get 55% more website visitors than those who don’t. Translation? Blogging makes your content discoverable in ways YouTube alone can’t.
The Trust Factor:
Behavioral studies reveal that people are 2.5x more likely to trust information they’ve read compared to a quick video soundbite. Why? Because the written word feels permanent—it’s something they can reference again and again. This is especially powerful in niches like personal finance or health, where trust is the currency that keeps your audience coming back.Longer Shelf Life:
Your videos may go viral, but they also have an expiration date in YouTube’s endless feed. Blog posts? They’re like the Twinkies of the internet—they last forever. Over 70% of blog traffic comes from posts published over a month ago, meaning your hard work keeps paying off long after you hit “publish.”
Which Niches Benefit the Most?
Personal Finance:
Blogs let you deep-dive into strategies, budget templates, or those 20-step plans that don’t fit into your snappy 8-minute video. Imagine creating companion posts for each video, complete with downloadable PDFs or affiliate links to products your audience already wants.Health & Wellness:
Explaining how to meditate, eat clean, or stop stress-scrolling on Instagram is easier with a blog where you can break things down into actionable steps. Plus, the evergreen nature of health tips means your posts will continue helping people (and attracting clicks) for years.Technology and Reviews:
Tech creators, take note: Your audience LOVES written comparisons and specs breakdowns they can revisit. Blogging also gives you space to share affiliate links without relying solely on YouTube descriptions.DIY and Crafting:
Whether you’re crocheting sweaters for cats (yes, this is a thing) or teaching people how to build bookshelves, blogs are perfect for detailed guides, supply lists, and step-by-step photos.Education and Tutorials:
Teaching coding, graphic design, or how to play the ukulele? A blog lets you offer downloadable resources, FAQs, and extra tips that solidify your position as the go-to expert in your niche.
The Psychology of a Blog’s Impact
Here’s a little insight into how your audience thinks: People are twice as likely to remember something they’ve read and watched, versus just watching alone. This is called dual coding theory—it’s how our brains process visual and textual information more effectively when they’re combined.
So, when your viewers can watch your YouTube tutorial and read your detailed blog post with extra goodies (like FAQs or printable cheat sheets), you’re not just giving them content—you’re giving them a learning experience. And trust me, that’s the kind of thing that turns casual viewers into raving fans who stick around for the long haul.
Quick Takeaway:
If your content educates, inspires, or solves problems, a blog isn’t optional—it’s essential. It’s where your wisdom gets a permanent home, your audience finds their next binge-worthy resource, and your brand starts making serious waves outside of YouTube.
“A blog isn’t just a sidekick—it’s your ticket to building a fanbase that learns from you, trusts you, and never forgets you.”
Click to Tweet!
FAQs About Blogging and YouTube
Q: Can I really make money from a blog?
A: Absolutely! Many bloggers earn significant income through affiliate marketing, digital products, and ad revenue.
Q: How much time should I invest in blogging?
A: Start with one or two posts a week and gradually increase your output as you get comfortable.
Q: Is blogging more effective than YouTube for monetization?
A: It depends on your niche, but many creators find that blogging provides more stable income streams through affiliate links and digital products.
FAQ: Why Every YouTuber Needs a Blog
1. Why should YouTubers start a blog?
Starting a blog gives YouTubers a permanent space to expand on their content, reach new audiences via search engines like Google, and diversify their income streams. Unlike videos, blog posts remain searchable forever, help boost SEO rankings, and offer written content for viewers who prefer reading.
2. How does a blog help YouTubers make more money?
Blogs unlock additional income opportunities such as affiliate marketing, sponsored posts, selling digital products, and even ad revenue from blog traffic. They complement YouTube’s monetization options, giving creators more ways to earn without relying solely on YouTube ads or sponsorships.
3. What kind of content should YouTubers post on their blog?
Creators can repurpose their video topics into blog posts, write detailed tutorials, share behind-the-scenes stories, publish product reviews, or provide extra resources like templates, checklists, and FAQs. The goal is to add value and depth to their video content.
4. Can a blog help grow a YouTube channel?
Absolutely! A blog acts as a traffic generator by driving readers to your YouTube videos. By embedding videos in blog posts and optimizing for SEO, you increase the chances of new viewers finding your content and subscribing to your channel.
5. Which YouTubers benefit most from having a blog?
Educational creators, tech reviewers, DIY enthusiasts, personal finance experts, health and wellness creators, and anyone sharing actionable advice or tutorials will see the biggest benefits. If your niche involves teaching or solving problems, a blog is a perfect fit.
6. Is managing a blog and a YouTube channel too much work?
It doesn’t have to be! Many YouTubers repurpose their video scripts and ideas into blog posts, saving time. Tools like WordPress or Squarespace make blogging simple, and hiring a virtual assistant or freelance writer can streamline the process even further.
7. Can blogs improve discoverability for YouTubers?
Yes! Blogs improve discoverability by capturing Google search traffic. By writing blog posts optimized with keywords related to your niche, you attract readers who may not have found you on YouTube. It’s an easy way to grow your audience.
8. How do I start a blog if I’m already a YouTuber?
Start by choosing a blogging platform like WordPress, Squarespace, or Wix. Pick a domain name that matches your brand, and create blog posts that complement your YouTube videos. Focus on SEO-friendly content, and embed your videos into blog posts for maximum impact.
9. Does blogging help with personal branding?
Yes! A blog allows you to share your voice, expertise, and story in ways that video alone can’t. It creates a cohesive online presence and gives your audience a deeper connection to your brand.
10. How can a blog protect creators from algorithm changes?
Unlike YouTube, where algorithms control visibility, blogs are independent platforms. They allow creators to maintain consistent visibility and traffic even if YouTube changes its rules or algorithm.
11. How do blogs increase viewer retention?
Blogs provide supplementary content that keeps viewers engaged with your brand. For example, you can offer detailed guides, additional tips, or bonus content that pairs with your videos. This creates a more immersive experience for your audience.
12. What are the best blogging platforms for YouTubers?
Popular platforms for YouTubers include WordPress (for flexibility), Squarespace (for ease of use), and Wix (for budget-friendly options). Choose one that aligns with your technical skills and budget.
13. Can YouTubers use their blogs for email marketing?
Yes! Blogs are an excellent way to collect email addresses via sign-up forms, offering creators a way to stay connected with their audience outside of YouTube. Email lists can be used to share updates, promote new videos, or sell products.
14. What’s the biggest advantage of having a blog as a YouTuber?
The biggest advantage is control. A blog allows you to control how your content is presented, who sees it, and how it generates revenue. It’s a powerful tool to grow your online presence independently from YouTube.
15. Do I need to be a good writer to have a blog?
Not at all! You can use a conversational tone (like you do in your videos) and write like you’re talking to a friend. Tools like Grammarly and AI writing assistants can help polish your posts, or you can hire a freelance writer to assist.
Your blogging toolkit
Tips for YouTuber' blogs
- Keep your design simple and YouTube-like
- Create a page just for your video library
- Create links to Playlists, or create playlists on your blog.
This will make everything feel familiar to YouTube visitors, and others will love it as well.
When you also embed the videos in top of your blog posts, your engagement increases, and you even get better Google rankings, but we’ll get back to that.
- Keep It Clean: A clutter-free layout ensures your videos are easy to find.
- Tie It Together: Write posts that naturally lead to your videos. For example, pair a blog post on productivity with a video showing practical hacks.
- Eye-Catching Thumbnails: Use consistent, engaging visuals to reinforce your brand across platforms.
- Break free from competition
- More search rankings - Blogs give you more freedom to optimize for search engines
- Blogs gives you more ways to make money - and they convert better.
- Position yourself as an expert - Blogs let you answer FAQs and address concerns.
- Build your email list - goodbye relying on YouTube notifications yelling from the parking lot.
I always answer personally and I’d love to connect with you, hear about your experiences and help you out.
